Technology Trends in Cosmetic Surgery
The cosmetic surgery market has a strong emphasis on the creation and development of advanced methods and techniques. The following are the improvements in technology that is characterising the market at present:
Cosmetic surgery is now much safer and highly effective as patient healing times are much faster. Previously, facelifts and liposuction were the only options available to cosmetic surgery patients as consumers were more hesitant to adopt other untested and unproven methods perceived as 'high-risk' or 'alternative' options such as botox, collagen fillers, chemical peeling and aesthetic lasers. Currently with vast improvements in technology, these procedures are deemed to be relatively safe and have an added advantage of reduced after effects of physical trauma.
In the current climate the consumer's focus is on enhancing their features as opposed to actually changing it and the preference is towards more minimally invasive methods.
Facial fillers are the most common option to a non invasive and simple surgical procedure that is safe and risk aversive. As the name suggests, the facial filler concept does not pull the face tighter in an effort to reduce wrinkles but instead uses an acid that when injected fills out parts of the face that are sagging. Marks and blemishes on the skin caused by acne or chicken pox can also be treated to improve features.
The other popular and non invasive and non expensive method of intervention is botox that serves to help relax facial muscles and erode wrinkles gradually with time.
There is significant progress in the sphere of laser technology for cosmetic surgery with a novel concept of delivering energy below the skin. Technology improvements now mean that a tiny laser incision can rapidly and efficiently melt the fat below the surface of the skin.
The introduction of the concept of 'natural' cosmetic surgery involves the usage of stem cells that are extracted from the patient's body and reintroduced to the system in a manner that these cells have the ability to regenerate. This technique produces more natural and relatively pain free results as it avoids the usage of silicon and scalpels. Hormone regeneration is another technique that cosmetic surgeons have adopted as it a therapy that administers hormones that works in reversing the ageing process. The therapy is based on the treatment of premature ageing as a deficiency disease.
Conclusion
Cosmetic Surgery is a constantly growing and evolving market. The key characteristics of the industry are that it is primarily an elective, non essential procedure. But social acceptance based on the consumer's broader spectrum of choice as well as an increase in disposable income has facilitated a notable increase in demand for technologically superior surgical and non surgical options and interventions within this sphere.
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